Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.When most founders in Kerala hear about SEO, they imagine it takes forever to see results. While that’s true in competitive industries, the reality is that with the right strategy, local businesses can see fast growth.
Recently, I worked with a small business in Calicut—a café owner who was frustrated that despite having a good website and active social media, they weren’t showing up on Google when people searched for “best café in Calicut.”
Within just 60 days, we took their business from complete invisibility to page one rankings. Here’s exactly how I did it.
Step 1: Fixing the Website Foundation
The first problem I noticed was that their website looked beautiful but was painfully slow. Google’s new Core Web Vital, INP (Interaction to Next Paint), was failing—meaning buttons and forms were lagging.
I redesigned the site for speed and mobile performance, reducing load time from 6 seconds to under 2. Instantly, bounce rates dropped, and customers started staying longer on the site.
Step 2: Local SEO Optimization
Most businesses in Kerala forget that local intent is everything. People don’t just search “café”; they search “café near me” or “best café in Calicut.”
I optimized their:
Google Business Profile with accurate details, photos, and updates.
Local keywords (“Café in Calicut,” “Kerala coffee shop”) across titles, headings, and meta descriptions.
NAP consistency (Name, Address, Phone) across all listings.
Within weeks, their café started appearing in the Google Map Pack, which drives huge local foot traffic.
Step 3: Content That Answers Questions
Instead of generic “About Us” pages, I built a blog strategy:
“Top 5 Coffee Spots in Calicut”
“Why Kerala Coffee is Unique”
“Best Snacks to Try with Filter Coffee”
This not only improved SEO but also positioned the café as an authority in Kerala’s food culture.
Step 4: Gathering Real Proof
I encouraged the café to ask happy customers for Google reviews. Within 2 months, they went from 12 reviews to 89 reviews—boosting both credibility and local ranking.
One review mentioning “best café in Calicut” directly influenced keyword visibility.
The Result
By day 60, their website and Google Business Profile were ranking on page one for multiple keywords like “best café in Calicut” and “coffee shop near me.”
Traffic increased by 63%, and footfall doubled within two months.